Link Tracking lets you create shortened URLs for any link you share in a text message. Instead of sending long, cluttered URLs, you send a clean short link that tracks how many customers click through. This helps you measure engagement and understand which messages drive action.
Key Features
URL Shortening
Paste any URL into the link shortener and receive a compact link that fits neatly into your text messages. Short links look cleaner and are less likely to get broken by carrier formatting.
Click Tracking
Every shortened link tracks the number of clicks it receives. View click data from your dashboard to understand how customers are engaging with the links you share.
Built-In Platform Shortener
The platform provides its own URL shortener so you do not need to rely on third-party services. This is important because public and shared shorteners are often flagged by carriers and can cause delivery issues.
Why Use the Built-In Shortener
Public URL shorteners such as bit.ly, tinyurl.com, goo.gl, tiny.cc, and clicky.me are frequently used by spammers. As a result, carriers may filter or block messages containing these links. Using the platform's built-in shortener avoids this problem and ensures your messages are delivered reliably.
How to Use Link Tracking
Step 1: Create a Short Link
Navigate to the Link Tracking section from the left-hand navigation. Paste your full URL into the input field and click Shorten. The system generates a shortened link using your platform's domain.
Step 2: Copy and Use
Copy the shortened link and paste it into your campaign message, inbox message, or message template. The short link works in both SMS and MMS messages.
Step 3: Monitor Clicks
Return to the Link Tracking section to view click counts for each shortened link. Use this data to compare the performance of different campaigns and messages.
Tips & Best Practices
- Always use the built-in shortener instead of third-party services to avoid carrier filtering.
- Create unique short links for different campaigns so you can track which campaign or message drives the most engagement.
- Include a clear call to action alongside your link. Instead of just dropping a URL, tell the customer what to expect: "Check out our updated menu here: [link]" performs better than a standalone link.
- You do not need to send an MMS message to include a link. Links work in standard SMS messages. However, if you want to pair the link with an image or PDF, use an MMS message.
Common Questions
Do I have to use the URL shortener to send a link?
No. You can paste a full URL directly into a message. However, the shortener provides cleaner formatting and click tracking, and avoids potential carrier filtering issues that come with third-party shorteners.