Welcome
CustomerText is a complete text marketing and communications solution. This guide contains everything you need to use the platform effectively.
Why Text Messaging
Your customers are harder to reach than ever. Email open rates average 15-25% and drop every year. Social media reach is throttled by algorithms. Phone calls go to voicemail. Direct mail gets discarded.
Text messaging cuts through the noise:
| Channel | Open Rate | Average Response Time | Cost Per Contact |
|---|---|---|---|
| Text messaging | 98% | 3 minutes | 1 credit (pennies) |
| 15-25% | 6+ hours | Free but low engagement | |
| Social media | 2-6% organic reach | Variable | Pay-to-play |
| Direct mail | 40-60% | Days | $1-3 per piece |
| Phone calls | 20-30% answer rate | Immediate (if answered) | Staff time |
Text messaging does not replace these channels — it amplifies them. Use email for long-form content and text for time-sensitive alerts, reminders, and calls to action.
What businessess Like Yours Are Doing
- Sending event reminders that boost attendance by 20-30%
- Automating birthday greetings with customer perks
- Notifying customers of weather closures and schedule updates in real time
- Collecting RSVPs and feedback via text-based surveys
- Sending renewal and deadline reminders that drive immediate action
- Onboarding new customers with automated welcome sequences
Common Concerns
"We already use email." Keep using it. Text messaging complements email — use email for detailed content and text for time-sensitive messages. Organizations using both channels see higher engagement across both.
"Our customers are not tech-savvy." Everyone with a mobile phone can receive texts — no app download, no login, no account creation. If they can make a phone call, they can receive a text.
"It seems expensive." Each message costs pennies. Compare that to $2-3 per direct mail piece or the staff time for phone trees. Most organizations find texting pays for itself through reduced no-shows, faster renewals, and higher event attendance.
"We do not want to spam people." Text messaging is permission-based. customers opt in by texting a keyword and can opt out by replying STOP. The result is a list of people who actively want to hear from you.
"We do not have time for another channel." Most organizations spend less than 30 minutes per week on text messaging. Campaigns like birthday messages, appointment reminders, and welcome sequences run automatically once configured.
Quick Start
New to CustomerText or communication via text messaging? Start here:
- Account Setup — What to expect during account setup
- User Management - Invite team members prior to onboarding